37 William Street, Edinburgh, EH3 7LW, United Kingdom
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Image 1 of Ultra Modern, West End Village, Refurbished 1 bed
Image 2 of Ultra Modern, West End Village, Refurbished 1 bed

Ultra Modern, West End Village, Refurbished 1 bed Overview

First Impressions

Walking up to Ultra Modern, West End Village, Refurbished 1 bed on William Street, you immediately get that “this is going to be good” feeling. The building itself has that classic Edinburgh stone facade, but step inside and — wow — it’s like entering a completely different world. This four-star property really lives up to its “ultra modern” name, and I mean that in the best possible way. The refurbishment work here is honestly impressive, with clean lines and contemporary touches that somehow don’t clash with the historic neighborhood vibe.

Location & Neighborhood

You know what’s brilliant about this spot? You’re right in the heart of Edinburgh’s West End, which locals will tell you is absolutely where you want to be. William Street puts you within easy walking distance of Princes Street for shopping, but you’re tucked away enough to avoid the tourist crowds that can get a bit much during festival season. The location score of 9.6 isn’t just marketing fluff — couples especially seem to love it here, and I can see why. There’s something romantic about wandering these Georgian streets in the evening, plus you’ve got great pubs and restaurants literally around the corner.

The Apartment

This one-bedroom apartment setup is actually perfect for couples or solo travelers who want more space than a typical hotel room. The modern refurbishment really shines here — everything feels fresh and thoughtfully designed. The kitchen is compact but well-equipped, which is handy if you pick up some Scottish salmon or local cheese from the nearby shops. I appreciate that they’ve managed to keep the period features while adding all the contemporary comforts you’d want. The bedroom is spacious enough that you don’t feel cramped, and the living area gives you somewhere to properly relax after a day of exploring the city.

Practical Considerations

Let me be honest about a few practical things — parking in this part of Edinburgh can be tricky, so if you’re driving, factor that in. The West End isn’t exactly car-friendly, but that’s part of its charm really. Public transport connections are excellent though, and you can walk to most of the major attractions without breaking a sweat. The 8.6 rating reflects what I’d call solid, reliable quality — not flashy or over-the-top, but everything works as it should and the attention to detail is there.

Why Guests Love It

What really sets this place apart is how it balances modern comfort with authentic Edinburgh character. You’re staying in a proper neighborhood rather than some sterile hotel district, which means you get a real feel for how the city actually works. The refurbishment has been done with care — it’s contemporary without being cold, and stylish without trying too hard. For couples especially, there’s something special about having your own little Edinburgh base where you can make coffee in the morning and plan your day without rushing through a hotel lobby. It’s that perfect combination of independence and comfort that makes a city break feel more like a proper escape.

Early hotels booking in Edinburgh secures castle-view suites, backstage theater passes, and private ghost walks through centuries-old closes.

Image 3 of Ultra Modern, West End Village, Refurbished 1 bed
Image 4 of Ultra Modern, West End Village, Refurbished 1 bed

Facilities

Bedroom:

  • Linen
  • Wardrobe or closet
  • Alarm clock

Kitchen:

  • Coffee machine
  • Toaster
  • Stovetop
  • Oven
  • Tumble dryer
  • Kitchenware
  • Electric kettle
  • Kitchen
  • Washing machine
  • Dishwasher
  • Microwave
  • Refrigerator

Bathroom:

  • Toilet paper
  • Towels
  • Bath or shower
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Activities:

  • Hiking

Living Area:

  • Dining area
  • Sofa
  • Fireplace
  • Seating Area

Food & Drink:

  • Tea/Coffee maker

Miscellaneous:

  • Non-smoking throughout
  • Heating
  • Non-smoking rooms

Outdoor & View:

  • Inner courtyard view

Room Amenities:

  • Socket near the bed
  • Sofa bed
  • Hardwood or parquet floors
  • Ironing facilities
  • Iron

Languages spoken:

  • English
  • Spanish

Safety & security:

  • Smoke alarms
  • Key access
  • Carbon monoxide detector

Media & Technology:

  • Streaming service (like Netflix)
  • Flat-screen TV
  • Radio
  • TV

Reception services:

  • Invoice provided
  • Private check-in/check-out
  • Express check-in/check-out

Building characteristics:

  • Private apartment in building
Image 5 of Ultra Modern, West End Village, Refurbished 1 bed
Image 6 of Ultra Modern, West End Village, Refurbished 1 bed

House Rules at Ultra Modern, West End Village, Refurbished 1 bed

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Smoking:

  • Smoking is not allowed.

Check-in:

  • From 15:00 to 22:00
  • You’ll need to let the property know in advance what time you’ll arrive.

Check-out:

  • Until 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

9.2

Comfort:

8.9

Location:

9.5

Free WiFi:

10

Facilities:

8.9

Cleanliness:

8.7

Value for money:

8.1