JOIVY Luxury 2 and 3 bed flats on Historic George Street

JOIVY Luxury 2 and 3 bed flats on Historic George Street Overview

First Impressions

Walking up to JOIVY Luxury 2 and 3 bed flats on Historic George Street, you immediately understand why this spot gets such rave reviews. I mean, George Street is basically Edinburgh’s answer to a grand European boulevard — all Georgian architecture and that perfect mix of historic charm with modern energy. The building itself fits right into that elegant streetscape, and honestly, the location alone had me sold before I even stepped inside.

The Heart of Edinburgh

You know what’s brilliant about staying here? You’re literally in the center of everything that matters in Edinburgh. George Street runs parallel to Princes Street (the main shopping drag), but it’s actually much more sophisticated — think upscale boutiques, wine bars, and those little Scottish cashmere shops that locals actually frequent. The Royal Mile is just a few minutes’ walk downhill, and if you’re heading to Edinburgh Castle, well, you can practically see it from here. Couples absolutely love this area — and I can see why, because there’s something romantic about strolling these historic streets in the evening.

The Apartment Experience

These aren’t your typical hotel rooms — each apartment feels like you’re staying in someone’s beautifully designed Edinburgh home. The 2 and 3-bedroom layouts give you proper space to spread out, which is refreshing after cramped hotel stays. What really impressed me was the attention to detail in the furnishings — everything feels carefully chosen rather than just ordered from a hotel catalog. The beds (and this matters more than you’d think) are genuinely comfortable — like, sink-into-them-after-a-day-of-walking-the-Royal-Mile comfortable.

Living Like a Local

Having a proper kitchen changes the whole dynamic of your stay. You can grab fresh Scottish salmon from the nearby markets, pick up some local cheese, or just make proper coffee in the morning without hunting for a café. The living areas are spacious enough that you don’t feel like you’re tripping over each other, which is particularly nice if you’re traveling with friends or family. There’s something satisfying about having your own front door on one of Edinburgh’s most beautiful streets — it makes you feel less like a tourist and more like a temporary resident.

Why Guests Love It

This five-star property has earned its reputation through those little things that actually matter when you’re traveling. The location score of 9.5 isn’t just a number — it reflects how easy it is to walk everywhere you want to go, from the Scottish National Gallery to the best whisky bars in the city. The luxury here isn’t flashy or over-the-top; it’s more about quality and comfort. You’re getting the space and privacy of a high-end apartment with the service standards of a luxury hotel, all while being positioned perfectly to explore Edinburgh’s Old and New Towns without needing taxis or buses.

The concierge service in Edinburgh arranges private castle archives, bespoke whisky masterclasses, and chauffeured tours of Borders abbeys.

Facilities